![]() The name ‘Houzz’ originated from a combination of two words ‘House’ and ‘Buzz.’ Adi and Alon aimed to put an end to the chaotic search for design solutions and bring homeowners, design creators, and merchants to one place where they could collaborate. Desperately trying to find design ideas for their house in magazines that would accommodate a budget of $2000, they accidentally discovered an untapped niche for a startup. In 2009, two Israeli immigrants, Adi Tatarko and her husband Alon Cohen decided to renovate a ranch they just bought in Palo Alto, California. Many startups were born out of the personal need of their founders. Ready to jump in? History of Houzz: How a Side Project Turned into a Multi-Million Dollar Business Architectural Digest If you are interested in using the Houzz business model to create a similar app for another niche or a country where Houzz is not present, this article is a perfect guideline for you. One of the most popular in this sphere is Houzz. ![]() Not to mention that even before the pandemic the online platforms for home renovation flourished. Since they couldn’t visit hardware and furniture stores in person, homeowners looked for inspiration and delivery services via the Internet. Besides, the money they would normally spend on vacations and going out could now be allocated to home renovation and decoration. With the start of lockdown and most businesses moving to remote work, people started remodeling their homes and gardens to create cozy spaces for work and study. According to the Joint Center for Housing Studies of Harvard University, spending on home improvements increased from $406 in 2019 to $433 billion in 2021, even despite the pandemic and economic decline. ![]()
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